Every brand can benefit from regular competitor analysis!
Our skilled data analysts will identify your competitors and provide you with an in-depth analysis of where to concentrate your resources in order to create the most impact in the development of your business.
We'll need to figure out who you're really competing with so we can compare the data accurately.
We analyze your competitor's product line and the quality of the products or services they're offering.
This will give us an idea of how competitive your sales process is, and what information we need to prepare your sales reps with in order to compete during the final buy stage.
Analyzing your competitor's website and their online and offline advertising campaigns is the fastest way to gauge their marketing efforts.
We evaluate the quality of your competitors content to understand their lead generating strategies, covering a variety of topics so we'll have a fairly complete picture of what your competitor shares with their target audience.
To gauge how engaging your competitor's content is to their readers, we'll need to see how their target audience responds to what they're posting by checking the average number of comments, shares, and likes on your competitor's content.
We develop a comprehensive evaluation of your competitor's content promotion strategy, like their keyword density, image ALT text tags, the use of internal linking in order to prioritize and focus on what to pay attention.
We evaluate your competitor's social media presence and engagement rates, learning what kind of platforms they use, what kind of content are they posting and how do they interact with their followers.
We'll take note of your competitor's strengths, weaknesses, opportunities, and threats and compare them against yours and vice versa. By doing this, we can better position your business, and start uncover areas for improvement within your own brand.