Our Approach
Quality content is part of all forms of marketing! Regardless of what type of marketing tactics you use, content marketing should be part of your process, not something separate. We can help you create and promote digital content to better reach customers on the search and social web.
Our Working Process
Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action.
Latest projects
We create personalized experiences based on content that engages with target audiences.
Frequently Asked Questions
What type of results can I expect?
The key performance indicators we look at for content marketing services consist of website traffic and performance on site. We will measure and evaluate these metrics monthly to optimize for conversions.
Who will be working on my account?
You will be assigned a dedicated digital marketing specialist. This person is trained in content marketing and is likely to have experience working with clients similar to your industry. This person will be your main point of contact. In addition, your digital marketing specialist reports to a Director, who reviews all deliverables before it is sent to you. This is to ensure that you receive quality work and to resolve tough situations.
How will you create the content?
We will learn your business by sending you a questionnaire. In the questionnaire, we learn more about your target audience and content preferences. In the strategy we develop for you, it will specify the email marketing approach that we will use for your business. If you approve this approach, we will start developing content for your business. You will have an opportunity to review all advertisements in advance before it is published.
Do I have to provide you with content?
No, you do not have to provide us with content. However, if you have content, we are happy to use it. Our digital marketing specialists can develop unique content that fits your brand. We have access to stock photography, simple design software, as well as relevant news sources. We can use this to develop content to engage your audience.
How much content do you publish?
Most small businesses blog weekly. The volume of content, or blogs, published varies each business. The purpose of content marketing is to increase awareness, engagement, and website traffic. Therefore, the more content you create, the more opportunities you have to do this. Some small businesses create content daily, while others send weekly or monthly emails.
How long are the blogs you write?
Most blogs range from 250 to 500 words. Though, the length may vary for each client. Some clients prefer to longer and more content heavy blogs, while others may prefer shorter and more frequent blogs.
How long are the contracts?
We offer initial contract terms of 3 months. After the initial contract term is complete, your account will be serviced on a month-to-month basis. You have the option to cancel at anytime with a 30 day written or digital notice. After 30 days, we will cancel all services and return any information we have back to you.
Are there any setup fees?
There is a one-time setup fee. It is primarily for getting you setup on or end to run your campaign. We will set you up in our search engine systems, analytics systems, and other administrative tasks. We would also set up necessary email marketing accounts for you.
How long does it take to get started?
If you are ready to get started, contact us. One of our business development specialists will help you identify the best plan of action and develop a proposal for you. Upon your approval, we will send you a contract and get your campaign started asap.
Ready to discuss your project?
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