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CONTENT MARKETING SERVICES

Marketing is impossible without great content!

Our Approach to Content Marketing

Quality content is part of all forms of marketing! Regardless of what type of marketing tactics you use, content marketing should be part of your process, not something separate. We can help you create and promote digital content to better reach customers on the search and social web.

Email

Compelling content development is crucial in getting recipients to open, and then click through your email marketing initiatives. Providing your audience with messages and resources worth reading is what will keep them coming back for more.

SEO

Your website will be recognized and rewarded by search engines that believe you have quality content and writing to share with users. Consistent publishing and building up a good reputation will organically increase your positioning.

Social Media

Content that is easily shareable means that it has the capability to get in front of a wide audience. Creating resources that can be distributed on social platforms allows you to show your value to your followers, and hopefully your future customers.

PPC

In order for PPC (Pay Per Click) campaigns to be effective, you need great content creation. It needs to draw in the reader, and give them just enough information to pursue further details and visit your website.

Our Working Process

Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action.

Content Marketing Services - Glocaldms.com
Strategy

Through research and competitive analysis we work to form a deep understanding of your goals as a brand in order to develop a content marketing strategy and determine exactly which content marketing initiatives will communicate effectively with your audience.

Creation

High-quality and sharable media is essential to successful content marketing. Marketing strategists and content writing experts collaborate throughout the content development process to ensure there is unique content catered for each specific marketing channel to meet the overall goals of your business.

Content Marketing Services - Glocaldms.com
Content Marketing Services - Glocaldms.com
Distribution

Whether it is the launch of a redesigned website, out-of-home advertising initiatives, or email marketing campaigns, our team can support and promote the content needed to communicate your services to a wider audience.

Frequently Asked Questions

What type of results can I expect?

The key performance indicators we look at for content marketing services consist of website traffic and performance on site. We will measure and evaluate these metrics monthly to optimize for conversions.

Who will be working on my account?

You will be assigned a dedicated digital marketing specialist. This person is trained in content marketing and is likely to have experience working with clients similar to your industry. This person will be your main point of contact. In addition, your digital marketing specialist reports to a Director, who reviews all deliverables before it is sent to you. This is to ensure that you receive quality work and to resolve tough situations.

How will you create the content?

We will learn your business by sending you a questionnaire. In the questionnaire, we learn more about your target audience and content preferences. In the strategy we develop for you, it will specify the email marketing approach that we will use for your business. If you approve this approach, we will start developing content for your business. You will have an opportunity to review all advertisements in advance before it is published.

Do I have to provide you with content?

No, you do not have to provide us with content. However, if you have content, we are happy to use it. Our digital marketing specialists can develop unique content that fits your brand. We have access to stock photography, simple design software, as well as relevant news sources. We can use this to develop content to engage your audience.

How much content do you publish?

Most small businesses blog weekly. The volume of content, or blogs, published varies each business. The purpose of content marketing is to increase awareness, engagement, and website traffic. Therefore, the more content you create, the more opportunities you have to do this. Some small businesses create content daily, while others send weekly or monthly emails.

How long are the blogs you write?

Most blogs range from 250 to 500 words. Though, the length may vary for each client. Some clients prefer to longer and more content heavy blogs, while others may prefer shorter and more frequent blogs.

How long are the contracts?

We offer initial contract terms of 3 months. After the initial contract term is complete, your account will be serviced on a month-to-month basis. You have the option to cancel at anytime with a 30 day written or digital notice. After 30 days, we will cancel all services and return any information we have back to you.

Are there any setup fees?

There is a one-time setup fee. It is primarily for getting you setup on or end to run your campaign. We will set you up in our search engine systems, analytics systems, and other administrative tasks. We would also set up necessary email marketing accounts for you.

How long does it take to get started?

If you are ready to get started, contact us. One of our business development specialists will help you identify the best plan of action and develop a proposal for you. Upon your approval, we will send you a contract and get your campaign started asap.

Ready to discuss your project?
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