Destination marketing is becoming smarter, more efficient, focusing on attracting more visitors – tourists.
Over the last few years, travellers have discovered the places they were going to visit, book hotels and transportation, plan trips and share their emotions and memories with friends online. The main answer to the question ‘what destination marketing is for?’ – is to stay competitive. As much as we value brand awareness, there is still nothing more effective than implementing actions like conversions, sales, leads, sign ups. Our Destination marketing projects are designed for our clients to experience an increase in qualified traffic while also seeing higher conversion rates.
The primary challenge is to make your consumers interested in your services and products before they arrive,using social media marketing and search engine optimization. For this:
We promote the advantages of a destination, with a purpose to attract visitors – tourists
We share the services and products available in the destination we promote!
We care about customer experience (CX), making sure our website is attractive, convenient, and fast-loading.
Travel consumers are looking for information, video and photo material to find out what to expect from the location they would like to visit. The first step we take in promotion is to analyse the ‘product’ and focus our marketing activities on:
The average holidaymaker spends 30-40 hours preparing for a holiday (over five weeks) and most of the times they have a hard time in gathering accurate information about the destination they will visit. Along with the rise of personalization in travel experiences and the rapid evolution of digital tools, there is a new fast growing demand from travellers, for innovative aggregated services and better levels of local knowledge.
This is exactly where our Destination Marketing Projects come in. Based on two main axes, the online promotion of the destination with unmatched levels of local information and also the high-quality promotion and advertisement of every local business, we provide businesses with a new sales channel and holidaymakers with options that suit any need and mood.
Our primary aim is to market the destination by increasing the number of tourists and to provide them with modern services of high technological value, so they can have one main channel of information, planning and materialization for their travel experiences.
Our secondary aim is to optimize the promotion of all local businesses, through a new marketing channel, by increasing their exposure to a qualified audience and gain access to potential clients from around the world!
For the moment we are focusing in marketing the beautiful island of Mykonos in Greece. However we have already started planning on expanding our network to several other destinations, mostly in the Mediterranean. If you are interested in learning more, feel free to contact us.
The key performance indicators we look at for destination marketing are website traffic and conversions. We will evaluate how much traffic your website is receiving, and how many people actually converted into the desired result.
You will be assigned a dedicated local expert. This person is trained in sales and operations and has prior experience in working with tourism oriented businesses. This person will be your main point of contact. In addition, your local expert reports to our destination marketing team, who review all deliverables before they are sent to you. This is to ensure that you receive quality work and to resolve any tough situations.
We will learn your business by sending you a questionnaire or by arranging an appointment with one of our local experts. Upon completion, we will schedule a kickoff call with you to discuss the questionnaire and any additional questions we may have about your business. After the kickoff call, we will do more research and develop a strategy that is specific to your business.
The amount of traffic each month will vary. It depends on 1) how effective we make your campaign and 2) your advertising budget. The more fuel we have in the tank, the more results we can generate for you.
The amount of conversions will also vary. We will be able to track the amount of conversions from our analytics. This will allow us to use performance data of our campaigns to make gradual improvements. In consideration of this, we believe your conversion rate will increase over time. However, it is important to note that there are external factors that impact conversions that we do not control. This includes the price, product quality, website destination, and market you are competing in.
No, you do not have to provide us with content. However, if you have content, we are happy to use it. Our digital marketing specialists can develop unique content that fits your brand. We have access to stock photography, simple design software, as well as relevant news sources. We can use this to develop content to engage your audience.
In the questionnaire, we learn more about your target audience and preferences. We will then develop a strategy for you, to specify the marketing approach that we will use for your business at our destination marketing channels. If you approve this approach, we will start promoting your business immediately. Of course, you will have an opportunity to review all advertisements in advance before they are published.
We offer contract terms of 1 year. After the initial contract term is complete, you can cancel anytime. You also have the option to cancel at anytime within a 30 day period by written or digital notice. We will then cancel all services and return any information we have back to you.
Yes, our digital marketing specialists will be monitoring your marketing campaigns weekly. They will actively monitor your marketing campaign, and optimize it accordingly, in order to receive optimal results.
There are no setup fees. You only pay for the yearly advertisement of your business in our dedicated destination marketing channels, which includes getting you setup on our end to run your campaign. .
If you are ready to get started, contact us. One of our business development specialists will help you identify the best plan of action and develop a proposal for you. Upon your approval, we will send you an offer and get your campaign started asap.