Spread your message the right way and increase your brand awareness, website traffic, and lead acquisition.
When you want to communicate something about your brand or sell your stuff, email marketing is one of the most cost-effective ways to do so. Email marketing helps you connect with your audience to promote your brand and increase sales. You can do a lot of things with emails, like sell products, share some news, or tell a story.
When people subscribe to your email list or exchange information with your brand, they expect to receive back communications that are interesting, valuable and appropriate. Email marketing can be a powerful tool with a huge upside. In fact, a study by the DMA found that for every $1 spent, email has an average $38 return on investment (ROI). Our Email marketing experts will help you send email campaigns that effectively interact with your audience while promoting your brand and increasing sales.
Our email marketing working process ensures that your business gets an email marketing campaign specifically tailored to engage customers and achieve business goals.
Newsletters are among the most popular forms of email content marketing. They provide you with a regular opportunity to engage with prospective customers and increase subscribers, remaining top of mind for your target audience while also providing valuable content designed to build brand authority and encourage commercial action.
Our email marketing automation capabilities make it easy to automatically reach vast numbers of consumers via email on a regular basis. Your content marketing strategist will help you determine who should receive your newsletter, what time, and how best to engage your audience and avoid generic messaging. Using personas for your website visitors and product buyers, including advanced demographics information and details regarding what stage of the sales funnel the recipient is in, you can count on personalized, targeted and high-quality email newsletters that translate to higher open rates, click-through rates and conversions.
While email marketing automation and overall strategy are vital to achieving commercial objectives, the actual creation of newsletter content, from both editorial and design standpoints, is just as essential. Using industry knowledge, internal subject matter expertise and proven best practices, our content writer will craft email content that resonates with your target audience, providing relevant, valuable and actionable information in the form of news articles, evergreen guides, interviews and more. Our content writers are also trained to avoid language that will either turn off potential readers or be viewed as spam by email service providers. In addition to targeted, high-quality content, the body of emails will be arranged to promote readability, from size and type of fonts used to the incorporation of bullet points to how graphs are separated. Unique CTAs can be inserted along with appropriate photographs, illustrations, and videos, providing eye-catching options to break up text and keep recipients from clicking away.
Email marketing is one of the most effective ways for a business to reach customers directly. We’re not posting something on your site and hoping people will visit it. We’re not even posting something on a social media page and hoping fans will see it. We’re sending something directly into each person’s inbox, where they definitely will see it! Even if they don’t open it, they’ll still see the subject line and your company’s name each time we send an email, so you’re always communicating directly with your audience.
For some businesses, a newsletter is the way to go. For others, a different approach works better. Newsletters usually feature several different pieces of content, such as recent blog posts and current specials. But it’s also perfectly fine to send an email featuring only one piece of content, or an individual marketing message. Tailor your email structure to your unique audience, and see what works best through experimentation.
It can be tempting, but you’ve got to resist that temptation. The only way to get an email subscriber list that will be beneficial to your company is to grow it organically. First of all, many email service providers won’t even allow you to use purchased lists. And secondly, the email addresses found on lists like those are not high-quality leads, to say the least. They will not contain people truly interested in your products or services, since these people didn’t opt-in to your specific email list, so they’ll also be much more likely to mark your emails as spam.
The best way to grow an email subscriber list is to offer your audience an incentive in exchange for signing up to receive your emails. We can put this offer on your site, on your social media pages, on landing pages we create to get people excited, and your leads will automatically qualify themselves by opting in.
With all of the awesome capabilities we have with videos, images, and templates for email marketing, deciding what to include in your message is a challenge. The key here is not to go overboard. Keep your message focused and provide a path for your reader to follow – an introduction, body/message, and call-to-action. Your message should answer the questions or problems that your customers face. Make sure you are writing for your readers and their interests. Keep the email message clean, don’t overwhelm your readers with too much background noise – white space is a good thing.
The two most important metrics for email marketing are the open rate and the click-through rate. If your emails aren’t getting opened, subscribers will never see your full marketing message – and if they’re opening them, but not clicking through to your site, your emails aren’t converting.
As often as we can, without getting annoying. We want to send frequent emails, but not so frequent that people start unsubscribing or worse, marking them as spam. Where’s the happy medium? Unfortunately, it’s different for each business. For some, once a month is plenty, while for others, daily emails are just fine. Again, it’s a matter of experimentation and testing to see what your particular audience responds best to.
There are certain obvious email marketing tactics, in order to stay out of the spam folder – things like writing in all caps. But spam filters are much more sophisticated now than they used to be, so one or two trip-ups usually won’t mean the end for you. The best way to stay out of the dreaded spam folder is writting not like a salesperson, but like a friend, that’s why the tone of all our emails, and even the vocabulary we use, will automatically be different.
The average person will only spend about 20 seconds reading an email, so we use that as a guideline. If the email we compose takes longer than 20 seconds to read, we make sure that the most important information, as well as your call to action and links, are located near the top, where the recipients can see them without having to scroll down.
The key to getting subscribers to open your emails is by writing a stellar subject line every time. Other than your company name, that’s all they have to help them make that split-second decision when they see your email in their inbox.
Amazingly, people are much more likely to do something if you simply ask them to. By placing a call to action in your email, specifically asking subscribers to “click here” or “shop now,” you’ll see a boost in your click-through rate.
If you are ready to get started, contact us. One of our business development specialists will help you identify the best plan of action and develop a proposal for you. Upon your approval, we will send you an offer and get your campaign started asap.
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