EMAIL MARKETING SERVICES

Email marketing is one of the most effective ways for a business to reach customers directly. We’re not posting something on your site and hoping people will visit it. We’re not even posting something on a social media page and hoping fans will see it. We’re sending something directly into each person’s inbox, where they definitely will see it! Even if they don’t open it, they’ll still see the subject line and your company’s name each time we send an email, so you’re always communicating directly with your audience.

For some businesses, a newsletter is the way to go. For others, a different approach works better. Newsletters usually feature several different pieces of content, such as recent blog posts and current specials. But it’s also perfectly fine to send an email featuring only one piece of content, or an individual marketing message. Tailor your email structure to your unique audience, and see what works best through experimentation.

It can be tempting, but you’ve got to resist that temptation. The only way to get an email subscriber list that will be beneficial to your company is to grow it organically. First of all, many email service providers won’t even allow you to use purchased lists. And secondly, the email addresses found on lists like those are not high-quality leads, to say the least. They will not contain people truly interested in your products or services, since these people didn’t opt-in to your specific email list, so they’ll also be much more likely to mark your emails as spam.

The best way to grow an email subscriber list is to offer your audience an incentive in exchange for signing up to receive your emails. We can put this offer on your site, on your social media pages, on landing pages we create to get people excited, and your leads will automatically qualify themselves by opting in.

With all of the awesome capabilities we have with videos, images, and templates for email marketing, deciding what to include in your message is a challenge. The key here is not to go overboard. Keep your message focused and provide a path for your reader to follow – an introduction, body/message, and call-to-action. Your message should answer the questions or problems that your customers face. Make sure you are writing for your readers and their interests. Keep the email message clean, don’t overwhelm your readers with too much background noise – white space is a good thing.

The two most important metrics for email marketing are the open rate and the click-through rate. If your emails aren’t getting opened, subscribers will never see your full marketing message – and if they’re opening them, but not clicking through to your site, your emails aren’t converting.

As often as we can, without getting annoying. We want to send frequent emails, but not so frequent that people start unsubscribing or worse, marking them as spam. Where’s the happy medium? Unfortunately, it’s different for each business. For some, once a month is plenty, while for others, daily emails are just fine. Again, it’s a matter of experimentation and testing to see what your particular audience responds best to.

There are certain obvious email marketing tactics, in order to stay out of the spam folder – things like writing in all caps. But spam filters are much more sophisticated now than they used to be, so one or two trip-ups usually won’t mean the end for you. The best way to stay out of the dreaded spam folder is writting not like a salesperson, but like a friend, that’s why the tone of all our emails, and even the vocabulary we use, will automatically be different.

The average person will only spend about 20 seconds reading an email, so we use that as a guideline. If the email we compose takes longer than 20 seconds to read, we make sure that the most important information, as well as your call to action and links, are located near the top, where the recipients can see them without having to scroll down.

The key to getting subscribers to open your emails is by writing a stellar subject line every time. Other than your company name, that’s all they have to help them make that split-second decision when they see your email in their inbox.

Amazingly, people are much more likely to do something if you simply ask them to. By placing a call to action in your email, specifically asking subscribers to “click here” or “shop now,” you’ll see a boost in your click-through rate.

If you are ready to get started, contact us. One of our business development specialists will help you identify the best plan of action and develop a proposal for you. Upon your approval, we will send you an offer and get your campaign started asap.