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GOOGLE ADS

The most effective way of driving qualified traffic to your website & grow your revenue

Our Approach

Google Ads is the most popular PPC advertising platform provided by Google that enables us to promote products and services in search results or across other partner websites and platforms. Through Google Ads, we can select keywords relevant to your business and display them to visitors exclusively searching for these terms. Additionally, we can target specific audiences based on location, age range, income, or search history. At the same time, we continually monitor advertisement performance and conduct regular analyses, adjusting our strategy whenever necessary to maximize their effectiveness. Unlike a long-term SEO strategy, Google Ads can instantly promote your business and drive qualified traffic to your website!

Διαφήμιση στη Google με Google Ads Καμπάνιες

GOOGLE ADS BENEFITS

Advertising through Google allows you to showcase your business to potential customers precisely when they're actively searching for your products and services on Google.

Google Ads Types

Google Ads offers a variety of ad types, each with its own features and benefits, depending on your business needs

Διαφήμιση Google Ads - Επαγγελματική Διαχείριση Διαφημίσεων
Google Search Ads

These are the most basic ads that appear in Google search results. They usually include text and a link to your website.

Google Display Ads

These ads appear on websites and apps that are members of the Google Display Network. They can include images, videos or even anime.

Youtube Ads

These ads appear on YouTube and other video platforms. They can be short videos that play before, during or after other videos.

Application Ads

These ads are aimed at promoting apps and can appear on various platforms, including Google Play.

Shopping Ads

These ads appear in search results and include photos, prices and other information about the products being promoted.

Local Ads

These ads are designed to promote local businesses and often appear on Google Maps.

Remarketing Ads

These ads target users who have already visited your website by offering them tailored content.

Performance max ads

Performance Max ads are a new type of campaign that allows advertisers to access all of their Google Ads inventory from a single campaign. They're designed to complement your keyword-based search campaigns, helping you find more customers who convert across all Google channels, including YouTube, Display, Search, Discover, Gmail and Maps.

Διαφήμιση Google Ads - Επαγγελματική Διαχείριση Διαφημίσεων

GOOGLE ADS MANAGEMENT

Using our knowledge and extensive experience in promoting businesses with Google Ads, we create and manage advertising campaigns tailor-made to the needs of your business!

Keyword optimization

To ensure your Google ads appear in search results, it's crucial to bid on relevant keywords. Through our research, we'll identify the most suitable keywords for your ads, ensuring that when individuals search for terms related to your business, products, or services, your ads will display effectively, driving valuable traffic to your website.

Audience Match Targeting

Our services include customer and audience match targeting. This type of targeting allows us to show your ads to people who are most likely to buy. To achieve this, we use demographic information, buying habits, and more to create targeted ad campaigns that drive better results.

Industry analysis

When running Google ads for your business, you're in competition with others in your industry. Our analysis of your competitors provides a comprehensive overview of your industry landscape, guiding the creation of PPC ads designed to appear prominently above competitors' ads and organic content

Ad copywriting

Your ad copywriting plays a critical role in whether people engage with your ad content. To compel people to interact with your ads, it's crucial to offer enticing and relevant information. At Glocal, our expert copywriters specialize in crafting ad content that generates clicks and keeps leads engaged with your ads.

Ad Testing

To maintain the effectiveness of your ad campaigns, we consistently test your ad copy, making continuous adjustments to enhance ad performance. Our aim is to drive increased leads and sales for your business.

Ad tracking

Besides your account setup we also implement robust tracking mechanisms to monitor your ad campaigns' performance closely. Our process involves proactive suggestions and strategic adjustments based on your ad performance, ensuring optimal results.

Bid Management

When you run Google ads, you want to spend your budget wisely so that you can get the most leads and sales. At Glocal we specialize in ongoing ad bid and budget optimization, so you can maximize impact, while minimizing cost.

Monthly Reporting

Our reports include monthly statistics and demographics to give you an overview of your Google Ads performance, and we are one of the few to reliably measure the R.O.A. (return on your investment) to get a measurable result.

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