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Ever dream about the awesome things you could do to promote your company if you had a nearly unlimited budget? We all do! If you find yourself envying the likes of Apple and Coca-Cola who seem to be everywhere, I have some news for you: not even they have an unlimited budget. Much like all of us, they still have to make choices and put some of their ideas on hold for lack of budget. However small your...

Owners of local businesses, especially ones that are just starting out, almost always find themselves stuck in a conundrum. A vicious cycle of sorts, if you will. Marketing your business when you’re on a tight budget can be difficult. You can’t go about splurging money on banners, Google Ads, and events if you’re not sure about the ROI they can offer you. But the problem is that, if you don’t market your business, then it’s likely that...